A steel sculpture of rugby legend Adam Jones has been unveiled as a tribute to the Welshmen who mauled the Aussies on the victorious Lions tour.

The sculpture takes pride of place on the Ifor Williams Trailers stand at the National Eisteddfod in Denbigh and has been hailed as "a work of art".

The man of steel is depicted holding up the tipper trailer and dumping the Australian team off the back.

The stand also features a mini replica of the domed roof of the Eisteddfod's pink pavilion which is helping to raise money for St Kentigern Hospice, in St Asaph.

Beneath the GRP domes are trailer parts and the lucky visitor who guesses how many parts wins a pair of tickets to watch the Wales rugby match against Australia this Autumn.

The runner-up will win a family ticket for the Zip World, Europe's longest zip wire at a disused quarry in Bethesda, in Gwynedd.

Ifor Williams Trailers has pledged to match the amount raised by the competition with a donation.

Eisteddfod Chief Executive Elfed Roberts said: "The whole stand is fantastic and it's very clever as well.

"The theme is the strength of Wales and of course the trailers are famous for their strength and for being able to do any job.

"It's also great that they have been able to highlight not only the trailers but the people who make them on the display boards around the stand.

"Everything here is made in North Wales and it's good to see the company is celebrating that as well as recognising the role and importance of the workforce.

"The sculpture of Adam Jones emphasising the notion of strength and the fact that he and the trailer were able to dump the Aussies is superb.

"It's very eye catching and whoever has come up with this idea really understands marketing. This has created a terrific impact.

"The man of steel sculpture is something we can relate to because we all know that Adam is a world class prop and now people link that to the strength of the trailer - as well as the contribution of the company to the local economy.

"Not unlike the Angel of the North, this is a work of art and demonstrates to young people looking for a career they should consider working for a company like Ifor Williams Trailers.

"The company is obviously proud of its Welsh roots and shows that Wales can be world class - both in terms of rugby and making trailers."

St Kentigern fundraiser Jackie Jeffrey knows first hand the difference the hospice makes to families after father Raymond Squire passed away at St Kentigern in 2006 following a stroke.

She said: "I think the pink trailer is fantastic, it's really good. I've taken photographs and put it on our facebook page. I think it's brilliant.

"The atmosphere at the Eisteddfod is wonderful. We have a stall here. It's the first time we've been involved in the Eisteddfod and we're hoping to raise a lot of money here."

Andrew Reece-Jones, the Design Engineering Manager of Ifor Williams Trailers, was delighted with the positive response to their Eisteddfod display.

He said: "We wanted to do something different to highlight the fact that Wales can indeed be world class.

"The performance of the Lions in Australia was truly inspirational thanks to the massive contribution of the Welsh contingent and Adam Jones embodied the courage and spirit of the whole team.

"We also felt it was really important to do what we can to help St Kentigern Hospice to support the vital work they do with people who need palliative care and their families.

"Hopefully, the winner will get to see Adam Jones and his Welsh team mates repeating their success when Wales play Australia in the Autumn series."

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News » Adam the man of steel hailed a work of art