Catton Park in South Derbyshire provided the stunning background for our recent Eventa photoshoot.
The horse and rider combination used in the new brochure was Dr Laura-Beth Pilkington and her Dutch Eventing mare Elja. They were used in the pictures for the brochure for the Eventa trailer, which was launched in November 2013. The rest of the location photography was taken on a farm/livery yard on the borders of North Wales and Cheshire. The photographer for Ifor Williams Trailers thought the white buildings "almost looked French" which is important for the company’s growing European market.
The Eventa trailer comes in two sizes and differs from previous Ifor Williams horseboxes by having living accommodation in the front section.
According to Senior Design Engineer Bryn Davies, the contemporary lines of the Eventa horsebox were inspired by the curves of smartphones, printers and computers.
The living accommodation at the front can be kitted out like a two-berth caravan with seating for three people.
It can also have a table, a sink, a cooking hob and optional grill, a fridge and a flat screen 12 volt television with a DVD player. The larger of the two models also has an en-suite toilet.
Bryn said: "Designing a horsebox with living accommodation has been something of a departure but this is something we have done by popular demand - this is something our customers have been wanting us to do for quite a while.
"It's basically half caravan, half horsebox. We've used high-quality lightweight materials in the living accommodation and everything is to caravan standard. It has been designed with comfort in mind.
"We have come up with the optimum weight distribution to ensure a safe and comfortable ride for both the horses and the human occupants.
"To the right of the entrance door we’ve got a tack compartment which can store two saddles.
"The medium sized Eventa can carry two horses while the longer length of the bigger horsebox means it can accommodate three ponies.
"In all there are more than a thousand different components in the new trailer. It's more complex than usual because of the two different elements - essentially it's two trailers in one."
Dr Pilkington who comes from Wrecsam, North Wales, was asked to take part in the studio shots as well as the location photography to add continuity to the shoot. She was more than happy to oblige.
Having ridden all her life and short-listed for GB at 15 years old, eventing has been a central part of her life, bar a small break whilst at university, Laura-Beth is glad to be back doing a sport she loves. Having been asked by Ifor Williams Trailers to be part of the brochure was "hugely exciting. Ifor Williams Trailers is such a recognisable brand in the horse-y world. Even at the event we had lots of people coming over and asking us about it – they all seem very impressed, if a little jealous! We even had our breakfast at the event and our dog Snip thinks the trailer is very comfortable too!" Laura-Beth has an HB511 in Bala Blue at home already but would definitely think about changing to the Eventa trailer in the future: "I have my trailer test but not my HGV so driving this around would be very simple. Also the extra costs which come with a lorry such as tax and MOT makes the Eventa even more appealing. I really think the trailer will be incredibly popular."
Marketing and Events Co-ordinator, Nadine Pilkington, said of the photo-shoot: "We were so lucky with the weather being blue skies for the entire week – it really makes a huge difference. It was a lot of hard work but I am glad the brochure has turned out so well for a product for which orders are already flooding in."
Above Dr Pilkington and Elja
News » Brilliant blue skies for new Eventa Trailer